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Analytics

Marketing Analytics

One pipeline across every ad platform and the CRM, measured against booked revenue rather than platform-reported conversions.

Book a strategy call See the work
MWRKJT
Delivery leads online — talk to a human, not a bot
2 wksTo a costed roadmap
6 wksTo first production
YoursOwned at handover
AnalyticsRepresentative engagement
REVENUEon trackFORECASTin bandCASH CYCLEhealthyCONTRIBUTION BY CHANNELTOP DRIVERSPromo depthLead timeAssortmentRegion mix

100% delivery success — delivered worldwide across seven regions

AWS
Microsoft Azure
Google Cloud
Databricks
Snowflake
dbt
Power BI
Looker Studio
Azure Synapse
MongoDB
Python
LangChain
AWS
Microsoft Azure
Google Cloud
Databricks
Snowflake
dbt
Power BI
Looker Studio
Azure Synapse
MongoDB
Python
LangChain

What you get

Where Marketing Analytics earns its place

Attribution and spend efficiency.

  • Spend measured against revenue
  • Attribution the CFO accepts
  • Channel and cohort efficiency
Scope an engagement How we deliver
AnalyticsTypical first quarter
SOURCESGOVERNED PLATFORMDECISIONSERPsapCRMsalesforceWeb & appeventsFinancespreadsheetsIngest & contractschema testsModel & governdbt · lineageServe & securerow-level accessLive dashboardsself-serveForecastsdemand · cashAI agentswith guardrailsPIPELINE HEALTH · LAST 24HFRESHNESS: LIVETESTS PASSINGPIPELINE HEALTHY

Tools & platforms

What we build it with

The stack MOD actually delivers this on.

Power BIAzure Data LakeSalesforceAzure Synapse

Delivery model

How the work actually runs

One delivery model, whatever the engagement. You always know what is shipping this week and what it is worth.

01

Discovery

We map your sources, decisions and blockers, understand the business goal, and agree what success looks like before anything is built.

02

Solution design

We design the architecture, data models and use cases — right-sized to your team and your cloud — and cost the work before you commit.

03

Development

Weekly sprints against a visible backlog: pipelines, models, dashboards and applications, all in version control and yours from day one.

04

Testing & validation

Every pipeline and model is tested — with frameworks like PyTest and Great Expectations — so the numbers are trustworthy before they ship.

05

Deployment & training

We deploy into your cloud and train the people who will run it, so the capability lands with your team, not just our code.

06

Support & optimisation

Observability, alerting and continuous improvement keep the system fast, accurate and cost-efficient long after go-live.

Proof

Related work

Marketing · EMEA

Marketing and CRM data unified across 20+ EMEA countries

A digital-transformation programme that consolidated marketing and CRM data across the region on Azure and Power BI, with a custom lead-management automation built on Power & Logic Apps.

80%Manual workload cut
20+EMEA countries

FAQ

Questions buyers actually ask

Straight answers. If yours is not here, ask us on a call — we will tell you if we are the wrong fit.

Ask a question

One pipeline across every ad platform and the CRM, measured against booked revenue rather than platform-reported conversions.

Yes — we unified marketing and CRM data across 20+ EMEA countries on Azure and Power BI, cutting manual work by 80%.

Next step

Ready to find out what your data is worth?

Thirty minutes with a delivery lead, not a salesperson. You leave with a point of view on your highest-value use case and what it takes to ship it.

Book a strategy call Run the maturity assessment