Data Science & ML
Lifetime Value Modelling
Predicted lifetime value by channel and cohort, so you can spend against future contribution rather than last-click cost.
100% delivery success — delivered worldwide across seven regions
What you get
Where Lifetime Value Modelling earns its place
Spend against future value.
- Predicted LTV by cohort
- Spend against future value
- Tied to acquisition channels
Tools & platforms
What we build it with
The stack MOD actually delivers this on.
Delivery model
How the work actually runs
One delivery model, whatever the engagement. You always know what is shipping this week and what it is worth.
Discovery
We map your sources, decisions and blockers, understand the business goal, and agree what success looks like before anything is built.
Solution design
We design the architecture, data models and use cases — right-sized to your team and your cloud — and cost the work before you commit.
Development
Weekly sprints against a visible backlog: pipelines, models, dashboards and applications, all in version control and yours from day one.
Testing & validation
Every pipeline and model is tested — with frameworks like PyTest and Great Expectations — so the numbers are trustworthy before they ship.
Deployment & training
We deploy into your cloud and train the people who will run it, so the capability lands with your team, not just our code.
Support & optimisation
Observability, alerting and continuous improvement keep the system fast, accurate and cost-efficient long after go-live.
Proof
Related work
Targeting portfolio growth for financial advisers
PII-safe client segmentation with DataIKU machine-learning pipelines that identify high-potential clients for advisers, validated with PyTest and Great Expectations.
Marketing and CRM data unified across 20+ EMEA countries
A digital-transformation programme that consolidated marketing and CRM data across the region on Azure and Power BI, with a custom lead-management automation built on Power & Logic Apps.
FAQ
Questions buyers actually ask
Straight answers. If yours is not here, ask us on a call — we will tell you if we are the wrong fit.
Ask a questionSo acquisition spend is set against future contribution by cohort and channel, not last-click revenue.
It is deployed with drift monitoring and a retraining schedule agreed up front.
Next step
Ready to find out what your data is worth?
Thirty minutes with a delivery lead, not a salesperson. You leave with a point of view on your highest-value use case and what it takes to ship it.