DiagnosticDon't scale in the dark. Benchmark your data & AI maturity against DAMA-aligned levels and your sector.Explore the diagnostic suite

Who we serve

Same platform. Nine very different conversations.

The data buyer is not one person. A CTO buys capacity and reliability; a CMO buys attribution; a Head of Data buys architecture and governance; a COO buys automation. We scope to the mandate of whoever is accountable — and bring the proof that buyer actually needs.

MWRKJT
Delivery leads online — talk to a human, not a bot
9Mandates we scope for
1Shared foundation
ServingWorldwide

100% delivery success — delivered worldwide across seven regions

AWS
Microsoft Azure
Google Cloud
Databricks
Snowflake
dbt
Power BI
Looker Studio
Azure Synapse
MongoDB
Python
LangChain
AWS
Microsoft Azure
Google Cloud
Databricks
Snowflake
dbt
Power BI
Looker Studio
Azure Synapse
MongoDB
Python
LangChain

CEOs

You need one version of the truth before you can bet on it

Growth decisions made on numbers three people calculate differently is the most expensive habit in the mid-market. We give you a single reconciled view of revenue, margin and pipeline, then point AI at the two or three decisions where speed actually compounds.

  • A board pack that builds itself
  • One agreed definition per headline metric
  • An AI roadmap with a business case per use case
CEOsTypical first quarter
REVENUEon trackFORECASTin bandCASH CYCLEhealthyCONTRIBUTION BY CHANNELTOP DRIVERSPromo depthLead timeAssortmentRegion mix
CFOsTypical first quarter
FORECAST HORIZONACTUALSP10–P90 BAND

CFOs

Close faster, forecast with a range, and see cost before the invoice

Finance is usually the function with the cleanest data and the worst tooling. We automate the reconciliation, put intervals around the forecast, and give you unit economics you can defend line by line.

  • Month-end effort cut, typically by half
  • Cash and revenue forecasts with p10–p90 bands
  • Platform and AI cost tracked per workload

CIOs

A platform your team can actually staff and run

We right-size the architecture to the team you have, not the team a vendor deck assumes. Infrastructure as code, documented runbooks, and a migration path that never depends on a single weekend cutover.

  • Reference architecture sized to your headcount
  • Domain-by-domain migration with reconciliation
  • Security, access and residency designed in
CIOsTypical first quarter
ConsumptionBI · APIS · AGENTS · EXPORTSSemantic layerONE DEFINITION OF REVENUE, CHURN, MARGINTransformationMODELLED, TESTED, VERSIONED IN GITStorageLAKEHOUSE · OPEN TABLE FORMATSIngestionBATCH, STREAMING AND CHANGE CAPTURE
CMOsTypical first quarter
SOURCESGOVERNED PLATFORMDECISIONSERPsapCRMsalesforceWeb & appeventsFinancespreadsheetsIngest & contractschema testsModel & governdbt · lineageServe & securerow-level accessLive dashboardsself-serveForecastsdemand · cashAI agentswith guardrailsPIPELINE HEALTH · LAST 24HFRESHNESS: LIVETESTS PASSINGPIPELINE HEALTHY

CMOs

Attribution the CFO will not argue with

One pipeline across every ad platform and the CRM, measured against booked revenue rather than platform-reported conversions. Then segmentation and lifetime value that let you spend against future contribution.

  • Spend efficiency reported against revenue
  • Behavioural segments the team can act on
  • Predicted LTV by channel and cohort

COOs

Take the manual steps out of the operating rhythm

Most operational data already exists — it is just trapped in systems that do not speak. We connect them, then automate the recurring judgement calls that eat your supervisors' weeks.

  • Automated reconciliation across operational systems
  • Demand and capacity forecasting with intervals
  • Agentic workflows for high-volume, rule-heavy tasks
COOsTypical first quarter
POLICYGuardrailsHUMAN APPROVESObserveREADS YOUR SYSTEMSPlanCHOOSES THE NEXT STEPActWRITES BACK, FILES, SENDSVerifyCHECKS ITS OWN WORK
CTOsTypical first quarter
L1Ad hocL2RepeatableL3DefinedL4ManagedL5OptimisedWHERE VALUE COMPOUNDS

CTOs

AI in production, not another proof of concept

Evaluation harnesses, guardrails, cost per call and a rollback path. We build to the standards you would apply to any other production service, in your repositories, with your engineers pairing throughout.

  • Evaluation suites run on every release
  • Scoped credentials and full audit logging
  • Your team owning the system at handover

R&D Directors

Get from question to evidence in days

Retrieval over your own literature, trial data and prior work, with citations on every answer. Plus the pipeline discipline to make experimental data reusable rather than one-off.

  • Grounded search across internal knowledge
  • Structured capture of experimental output
  • Faster synthesis without losing provenance
R&D DirectorsTypical first quarter
REVENUEon trackFORECASTin bandCASH CYCLEhealthyCONTRIBUTION BY CHANNELTOP DRIVERSPromo depthLead timeAssortmentRegion mix
VP of AnalyticsTypical first quarter
FORECAST HORIZONACTUALSP10–P90 BAND

VP of Analytics

Stop your team assembling numbers so they can explain them

The semantic layer, the tests and the documentation your team never gets time to build. We do the foundation work, your analysts move up the value chain, and adoption gets measured.

  • Metric catalogue with owners and change history
  • Test coverage on every critical table
  • Self-serve adoption tracked, not assumed

Agency Owners

Reporting that scales past the point of hiring another analyst

Multi-client reporting automated end to end, with white-label delivery and embedded analytics you can charge for. The margin usually shows up in the first quarter.

  • Multi-tenant reporting with client-level security
  • White-label dashboards inside your own product
  • A day a week back per analyst
Agency OwnersTypical first quarter
ConsumptionBI · APIS · AGENTS · EXPORTSSemantic layerONE DEFINITION OF REVENUE, CHURN, MARGINTransformationMODELLED, TESTED, VERSIONED IN GITStorageLAKEHOUSE · OPEN TABLE FORMATSIngestionBATCH, STREAMING AND CHANGE CAPTURE

By the numbers

One foundation, many owners

0Executive mandates we scope engagements against
0Platform underneath all of them
0%Delivery success rate across every engagement
0%Manual workload removed on a marketing transformation

Client view

What changes after
the first quarter

We measure engagements on decisions changed, not dashboards delivered.

“We were running marketing across more than twenty EMEA countries on manual processes. MOD put the whole thing on Azure and Power BI and automated the lead management — it took roughly eighty percent of the manual work out.”
EMHead of Marketing OperationsMarketing transformation · EMEA
“Our data lived in fifty-odd systems and the leadership team never saw the same number twice. MOD ingested all of it into one place on Google Cloud, and now the executive dashboards are the single source of truth.”
DEHead of ProductData strategy · Germany
“Planners needed to see available resource against production targets, daily. MOD built the HR data marts and automated the ingestions, and the reporting now just runs.”
WFWorkforce Planning LeadGlobal FMCG · workforce analytics
“Our advisers were guessing which clients to grow. The segmentation models MOD built point them at the right portfolios, and every pipeline is tested and PII-safe.”
WMData LeadWealth management

Next step

Ready to find out what your data is worth?

Thirty minutes with a delivery lead, not a salesperson. You leave with a point of view on your highest-value use case and what it takes to ship it.